A bit steep, but I wasn’t too shocked. Most bookstores with cafes are a bit on the pricey side, but so is a free standing Starbucks.
The cake was pretty commercial. It was a bit tough, cold, thick, and chewy. It had a good flavor but could have used a quick zap in the microwave and a hefty scoop of vanilla ice cream. The Vanilla Cream Frappe made up for it though. It did not taste like the Starbucks Frappucino at all. And it was not the typical vanilla flavor. And…it didn’t last long.
I sat for a moment, enjoying my refreshments, and desided to write my essay about the store like the awful muzak that was playing overhead. The cafe wasn’t busy at all but offered a nice place to sit and chill. I also noticed the advertising – from James Patterson’s Tick Tock right there on my drink sleeve to the table tents advertising Free WiFi and Kim Edward’s The Lake of Dreams. Like the store itself, all of the advertising was alike in presentation and very uniform giving the overall look of the store once of completeness.
Overall, this store is definitely one of the chains I’d return to again and again. This was the first time I’d really explored every aisle in the store and the different sections they have to offer. It’s also the first chain store where an associate spoke to me. And not only is there an awesome selection, but there are deals everywhere to be found.
Some of the tables in the middle aisle included Buy Two Get One Free Trade Paperbacks and another table advertising “10% Off for Everyone – 20% Off for Members,” so there is some kind of membership offered (like B&N) although I didn’t look into the details of it.
Another “Fun and Fascinating” table almost made me laugh out loud because there was Russell Brand’s Booky Wook 2 right next to Tucker Max’s Assholes Finish First – two books I definitely won’t be reading, but I definitely find them “fascinating.”
The Bargain section alone is probably three times the size of any Borders or B&N that I’ve visited so far. And the magazine section is probably ten times as big. Let’s not forget that it is in a shopping (outlet) mall so there’s plenty of other places to go all in the same building.
Since this is the only location in St. Louis, it’s also worth a trip because it’s definitely different from the other chains we have. In my personal opinion, the selection is larger and nicer, the employees are friendlier, and the overall atmosphere is much different than how Borders or B&N has branded itself. You don’t have to guess by now that I would definitely visit this store again!